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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation
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The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital busines
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The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehens
Retail Management
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Retail Management
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Step into the dynamic world of retail management—a realm where innovation, customer experience, and strategic thinking converge to shape the future of retail.