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Strategic Marketing Management in Asia
Language: en
Pages: 592

Strategic Marketing Management in Asia

Authors: Syed Saad Andaleeb
Categories: Business & Economics
Type: BOOK - Published: 2016-12-22 - Publisher: Emerald Group Publishing

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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt
Cases in Marketing Management and Strategy
Language: en
Pages: 524

Cases in Marketing Management and Strategy

Authors: John A. Quelch
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher:

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For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach
Marketing Management in Asia.
Language: en
Pages: 204

Marketing Management in Asia.

Authors: Stanley Paliwoda
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now
Strategic Marketing Management
Language: en
Pages: 490

Strategic Marketing Management

Authors: Luiz Moutinho
Categories: Marketing
Type: BOOK - Published: 2013 - Publisher:

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Marketing Wise
Language: en
Pages: 210

Marketing Wise

Authors: Sunny T. H. Goh
Categories: Business enterprises
Type: BOOK - Published: 2003 - Publisher:

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