Related Books

Strategic Customer Relationship Management in the Age of Social Media
Language: en
Pages: 357
Authors: Khanlari, Amir
Categories: Business & Economics
Type: BOOK - Published: 2015-07-16 - Publisher: IGI Global

DOWNLOAD EBOOK

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with
Global Challenges and Strategic Disruptors in Asian Businesses and Economies
Language: en
Pages: 358
Authors: Ordóñez de Pablos, Patricia
Categories: Business & Economics
Type: BOOK - Published: 2020-09-25 - Publisher: IGI Global

DOWNLOAD EBOOK

Strategic disruptors in companies and economies, including blockchain technology, big data, and artificial intelligence, can contribute to the creation of new b
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
Language: en
Pages: 306
Authors: Adam Metz
Categories: Business & Economics
Type: BOOK - Published: 2011-08-16 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game
Customer Relationship Management Strategies in the Digital Era
Language: en
Pages: 340
Authors: Nas?r, Süphan
Categories: Business & Economics
Type: BOOK - Published: 2015-03-31 - Publisher: IGI Global

DOWNLOAD EBOOK

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat
Customer Relationship Management
Language: en
Pages: 422
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2018-05-15 - Publisher: Springer

DOWNLOAD EBOOK

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai