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Stakeholder Marketing

Stakeholder Marketing
Author :
Publisher : Routledge
Total Pages : 246
Release :
ISBN-10 : 9780080966267
ISBN-13 : 0080966268
Rating : 4/5 (67 Downloads)
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Book Synopsis Stakeholder Marketing by : Michelle Gledhill

Download or read book Stakeholder Marketing written by Michelle Gledhill and published by Routledge. This book was released on 2010 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous ed.: published as Marketing for stakeholders by David R. Harris, Neil Bolten and Julia McColl. 2008.


Stakeholder Marketing Related Books

Stakeholder Marketing
Language: en
Pages: 246

Stakeholder Marketing

Authors: Michelle Gledhill
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Routledge

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Previous ed.: published as Marketing for stakeholders by David R. Harris, Neil Bolten and Julia McColl. 2008.
CIM 4 Stakeholder Marketing 2012
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Pages: 361

CIM 4 Stakeholder Marketing 2012

Authors: BPP Learning Media
Categories: Business & Economics
Type: BOOK - Published: 2012-06 - Publisher: BPP Learning Media

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A core text book for the CIM Qualification.
Stakeholder thinking in marketing
Language: en
Pages: 277

Stakeholder thinking in marketing

Authors: Michael Jay Polonsky
Categories: Corporations
Type: BOOK - Published: 2005 - Publisher: Emerald Group Publishing

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Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the busin
Stakeholder Involvement in Social Marketing
Language: en
Pages: 212

Stakeholder Involvement in Social Marketing

Authors: Kathy Knox
Categories: Business & Economics
Type: BOOK - Published: 2020-11-25 - Publisher: Routledge

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This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well prov
Stakeholder Theory
Language: en
Pages:

Stakeholder Theory

Authors: R. Edward Freeman
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: Cambridge University Press

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In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholde