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Sport Business in the Global Marketplace
Language: en
Pages: 256
Authors: H. Westerbeek
Categories: Business & Economics
Type: BOOK - Published: 2002-10-03 - Publisher: Springer

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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sp
Managing Sport Business
Language: en
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Authors: David Hassan
Categories: Business & Economics
Type: BOOK - Published: 2018-05-11 - Publisher: Routledge

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Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa
Global Sport Business
Language: en
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Authors: Hans Westerbeek
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

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Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the wo
Sport Marketing in a Global Environment
Language: en
Pages: 272
Authors: Ruth M. Crabtree
Categories: Sports & Recreation
Type: BOOK - Published: 2022-04-19 - Publisher: Routledge

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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
International Cases in the Business of Sport
Language: en
Pages: 287
Authors: Simon Chadwick
Categories: Sports & Recreation
Type: BOOK - Published: 2017-02-28 - Publisher: Taylor & Francis

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Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now