Sport Business in the Global Marketplace

Sport Business in the Global Marketplace
Author :
Publisher : Springer
Total Pages : 256
Release :
ISBN-10 : 9780230598898
ISBN-13 : 0230598897
Rating : 4/5 (98 Downloads)

Book Synopsis Sport Business in the Global Marketplace by : H. Westerbeek

Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Springer. This book was released on 2002-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.


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