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Language: en
Pages: 213
Pages: 213
Type: BOOK - Published: 2020-03-11 - Publisher: Routledge
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Mar
Language: en
Pages: 213
Pages: 213
Type: BOOK - Published: 2014-07-17 - Publisher: Routledge
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2005 - Publisher: Financial Times/Prentice Hall
This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand
Language: en
Pages: 264
Pages: 264
Type: BOOK - Published: 2011-03-28 - Publisher: John Wiley & Sons
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. U
Language: en
Pages: 301
Pages: 301
Type: BOOK - Published: 2020-08-27 - Publisher: World Scientific
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is
