Spin Doctors

Spin Doctors
Author :
Publisher : Fernwood Publishing
Total Pages : 398
Release :
ISBN-10 : 9781773635064
ISBN-13 : 1773635069
Rating : 4/5 (64 Downloads)

Book Synopsis Spin Doctors by : Nora Loreto

Download or read book Spin Doctors written by Nora Loreto and published by Fernwood Publishing. This book was released on 2021-11-24T00:00:00Z with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Canada was in the grips of the worst pandemic in a century, Canadian media struggled to tell the story. Newsrooms, already run on threadbare budgets, struggled to make broader connections that could allow their audience to better understand what was really happening, and why. Politicians and public health officials were mostly given the benefit of the doubt that what they said was true and that they acted in good faith. This book documents each month of the first year of the pandemic and examines the issues that emerged, from racialized workers to residential care to policing. It demonstrates how politicians and uncritical media shaped the popular understanding of these issues and helped to justify the maintenance of a status quo that created the worst ravages of the crisis. Spin Doctors argues alternative ways in which Canadians should understand the big themes of the crisis and create the necessary knowledge to demand large-scale change.


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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.