Download or read book Selling to Serve written by James Ashford and published by Createspace Independent Publishing Platform. This book was released on 2016-11-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountants have it tough..... and it's getting tougher. They fulfill THE most important function of any business, which is to manage their finances. They have to ensure that they are compliant and help their clients to make better decisions about the future based on what has happened in the past. So you'd think that their clients would be singing their praises, throwing money at them for the great job that they do and bending over backwards to meet their demands. But is that the reality? Not even close. The reality is that accountants are seen as a necessity and their services aren't valued to the extent that they should be. How do I know? Because I've been doing it with brave firms of forward thinking accountants who have been bold enough to acknowledge that the world of accounting has changed; accountants who joined the profession, through wanting to provide value and who are sick of it being reduced to a necessity; accountants who are sick of putting up with crap from clients, and not getting paid enough for a service that's so challenging to deliver. So if you're ready to discover how to solve this problem... let's go.