Download or read book S. Schiffman's Telemarketing written by Adams Media TBD and published by Adams Media. This book was released on 1997-01-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's #1 corporate sales trainer shows readers how to qualify a prospect by phone, what constitutes an effective follow-up, what approach to take when prospects have received direct mail appeal beforehand, how best to close the sale over the phone, plus "hot tips" from today's best telemarketers.