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Rethinking Virtual Places
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Categories: Computers
Type: BOOK - Published: 2021-11-30 - Publisher: Indiana University Press

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How would the humanities change if we grappled with the ways in which digital and virtual places are designed, experienced, and critiqued? In Rethinking Virtual
Rethinking Place Branding
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Authors: Mihalis Kavaratzis
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As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de
Rethinking Third Places
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Ray Oldenburg’s concept of third place is re-visited in this book through contemporary approaches and new examples of third places. Third place is not your ho
Online Place Branding
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Authors: Phoenix Lam
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Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism resear
Inclusive Place Branding
Language: en
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Authors: Mihalis Karavatzis
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Type: BOOK - Published: 2017-11-22 - Publisher: Routledge

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Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel