Relationship Marketing and Customer Relationship Management

Relationship Marketing and Customer Relationship Management
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Publisher :
Total Pages : 0
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ISBN-10 : 0702186872
ISBN-13 : 9780702186875
Rating : 4/5 (72 Downloads)

Book Synopsis Relationship Marketing and Customer Relationship Management by : Adele Berndt

Download or read book Relationship Marketing and Customer Relationship Management written by Adele Berndt and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with undergraduate and postgraduate students in mind, this second edition provides new perspectives on the meaning of marketing. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for planning and implementing CRM strategy. It argues that companies should move away from marketing to anonymous masses and toward developing and managing relationships with identifiable customers and stakeholders.


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