Download or read book Regulating Online Behavioural Advertising Through Data Protection Law written by Jiahong Chen and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a highly complex technological setting.