Download or read book Quest of the Folk written by Ian McKay and published by McGill-Queen's Press - MQUP. This book was released on 1994 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian McKay shows how the tourism industry & cultural producers have manipulated the cultural identity of Nova Scotia to project traditional folk values. He offers analysis of the infusion of folk ideology into the art & literature of the region, & the use of the idea of the 'simple life' in tourism promotion.