Python for Marketing Research and Analytics

Python for Marketing Research and Analytics
Author :
Publisher : Springer Nature
Total Pages : 272
Release :
ISBN-10 : 9783030497200
ISBN-13 : 3030497208
Rating : 4/5 (00 Downloads)

Book Synopsis Python for Marketing Research and Analytics by : Jason S. Schwarz

Download or read book Python for Marketing Research and Analytics written by Jason S. Schwarz and published by Springer Nature. This book was released on 2020-11-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.


Python for Marketing Research and Analytics Related Books

Python for Marketing Research and Analytics
Language: en
Pages: 272
Authors: Jason S. Schwarz
Categories: Computers
Type: BOOK - Published: 2020-11-03 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, or
R for Marketing Research and Analytics
Language: en
Pages: 0
Authors: Chris Chapman
Categories: Business & Economics
Type: BOOK - Published: 2015-03-25 - Publisher: Springer

DOWNLOAD EBOOK

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi
Marketing Data Science
Language: en
Pages: 812
Authors: Thomas W. Miller
Categories: Business & Economics
Type: BOOK - Published: 2015-05-02 - Publisher: FT Press

DOWNLOAD EBOOK

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of mar
Data Science for Marketing Analytics
Language: en
Pages: 420
Authors: Tommy Blanchard
Categories: Computers
Type: BOOK - Published: 2019-03-30 - Publisher: Packt Publishing Ltd

DOWNLOAD EBOOK

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketin
Data Science for Marketing Analytics
Language: en
Pages: 637
Authors: Mirza Rahim Baig
Categories: Computers
Type: BOOK - Published: 2021-09-07 - Publisher: Packt Publishing Ltd

DOWNLOAD EBOOK

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programmin