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Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Language: en
Pages: 492
Pages: 492
Type: BOOK - Published: 2007-07-10 - Publisher: Routledge
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact
Language: en
Pages: 428
Pages: 428
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
Language: en
Pages: 584
Pages: 584
Type: BOOK - Published: 1996 - Publisher: Addison-Wesley Longman
Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations i
