Public Mental Health Marketing

Public Mental Health Marketing
Author :
Publisher : Routledge
Total Pages : 221
Release :
ISBN-10 : 9781135836832
ISBN-13 : 1135836833
Rating : 4/5 (32 Downloads)

Book Synopsis Public Mental Health Marketing by : Donald Self

Download or read book Public Mental Health Marketing written by Donald Self and published by Routledge. This book was released on 2013-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.


Public Mental Health Marketing Related Books

Public Mental Health Marketing
Language: en
Pages: 221
Authors: Donald Self
Categories: Medical
Type: BOOK - Published: 2013-01-11 - Publisher: Routledge

DOWNLOAD EBOOK

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental
Public Mental Health: Global Perspectives
Language: en
Pages: 226
Authors: Knifton, Lee
Categories: Medical
Type: BOOK - Published: 2013-03-01 - Publisher: McGraw-Hill Education (UK)

DOWNLOAD EBOOK

This book will provide readers with an overview of the core knowledge and issues in public mental health, and a guide for students and practitioners on the evid
Social Marketing for Public Health
Language: en
Pages: 451
Authors: Hong Cheng
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Learning

DOWNLOAD EBOOK

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th
Social Marketing and Public Health
Language: en
Pages: 273
Authors: Jeff French
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

DOWNLOAD EBOOK

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on so
Communication and Health
Language: en
Pages: 350
Authors: Charlene Elliott
Categories: Social Science
Type: BOOK - Published: 2022-01-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: represe