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The growth in private labels has huge implications for managers on both sides.
Improving Marketing Strategies for Private Label Products
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Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail
Private Label
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Authors: Keith Lincoln
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Type: BOOK - Published: 2009-05-03 - Publisher: Kogan Page Publishers

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Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of pr
Global Branding: Breakthroughs in Research and Practice
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To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their custo
Global Brand Strategy
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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for d