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Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid k
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The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It includes the
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Type: BOOK - Published: 2014-05-22 - Publisher: Bloomsbury Publishing
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates a
Language: en
Pages: 369
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The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing