Related Books

Principles of Marketing Engineering, 2nd Edition
Language: en
Pages: 287
Authors: Gary L. Lilien
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: DecisionPro

DOWNLOAD EBOOK

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng
Marketing Engineering
Language: en
Pages: 350
Authors: Gary L. Lilien
Categories: Marketing
Type: BOOK - Published: 1998-01 - Publisher: Addison Wesley Publishing Company

DOWNLOAD EBOOK

Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and a
Principles of Polymer Engineering
Language: en
Pages: 463
Authors: N. G. McCrum
Categories: Chemistry, Organic
Type: BOOK - Published: 1997 - Publisher:

DOWNLOAD EBOOK

Polymers have an important role in manufacturing and their engineering properties form an important part of any course in engineering. This revised and updated
Marketing Strategy
Language: en
Pages: 414
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2020-12-31 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers c
Electricity Pricing
Language: en
Pages: 696
Authors: Lawrence J. Vogt
Categories: Technology & Engineering
Type: BOOK - Published: 2017-12-19 - Publisher: CRC Press

DOWNLOAD EBOOK

As the advent of the Smart Grid revolutionizes how homeowners and businesses purchase and manage power, electricity pricing is becoming more complicated and int