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Language: en
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Type: BOOK - Published: 2015-08-06 - Publisher: John Wiley & Sons
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations
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"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Awar
Language: en
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Type: BOOK - Published: 2018-02-03 - Publisher: Kogan Page Publishers
Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and arti
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Pages: 338
Type: BOOK - Published: 2012-02-15 - Publisher: CRC Press
Drawing on the authors' two decades of experience in applied modeling and data mining, Foundations of Predictive Analytics presents the fundamental background r
Language: en
Pages: 371
Pages: 371
Type: BOOK - Published: 2014-03-06 - Publisher: John Wiley & Sons
Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps pred
