Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence
Author | : Peter Simonson |
Publisher | : SAGE Publications, Incorporated |
Total Pages | : 350 |
Release | : 2006 |
ISBN-10 | : UVA:X030158671 |
ISBN-13 | : |
Rating | : 4/5 (71 Downloads) |
Download or read book Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence written by Peter Simonson and published by SAGE Publications, Incorporated. This book was released on 2006 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revisits the 1955 classic, "Personal Influence : The part played by people in the flow of mass communications," by Elihu Katz and Paul Lazarsfeld.