Download or read book The Photographer's Guide to Marketing and Self-promotion written by Maria Piscopo and published by Skyhorse Publishing Inc.. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook a veteran photographer's rep reveals how to find more clients and make more money by using techniques for promoting and selling photography. This third edition has been brought up-to-date to reflect photo market trends and techniques for using the Internet. Condensing theory into practical, easy-to-follow instruction, the book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies and interviews are included.