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Perspectives on Consumer Behaviour
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Authors: Włodzimierz Sroka
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Type: BOOK - Published: 2020-06-26 - Publisher: Springer Nature

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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in
Perspectives in consumer behavior
Language: en
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Authors: Harold H. Kassarjian
Categories: Business & Economics
Type: BOOK - Published: 1981 - Publisher: Scott Foresman

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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
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Type: BOOK - Published: 2017-01-18 - Publisher: IGI Global

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In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activitie
Young Consumer Behaviour
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Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if
Consumer Behavior Theories
Language: en
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Authors: Rajagopal
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Type: BOOK - Published: 2018-02-25 - Publisher: Business Expert Press

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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultu