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Personal Influence
Language: en
Pages: 435
Authors: Elihu Katz
Categories: Social Science
Type: BOOK - Published: 2017-07-12 - Publisher: Routledge

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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipito
Personal Influence
Language: en
Pages: 385
Authors: Elihu Katz
Categories: Social Science
Type: BOOK - Published: 2017-07-12 - Publisher: Routledge

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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipito
A Monk Swimming
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Authors: Malachy McCourt
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In this “irresistible memoir that’s equal parts pathos and belly laughs,” the Irish American writer and actor shares stories from his first decade in the
Personal Influence, the Part Played by People in the Flow of Mass Communications
Language: en
Pages: 436
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Type: BOOK - Published: 1964 - Publisher: Transaction Publishers

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The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis
Language: en
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