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Language: en
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Type: BOOK - Published: 2001 - Publisher: Broadway Business
In the second book in their successful new One to One series, two marketing gurus focus on how to implement one-to-one marketing programs within the all-importa
Language: en
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Type: BOOK - Published: 2011-12-20 - Publisher: John Wiley & Sons
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d
Language: en
Pages: 225
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Type: BOOK - Published: 2022-03-22 - Publisher: Étienne Garbugli
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products a
Language: en
Pages: 253
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Type: BOOK - Published: 2010-12-15 - Publisher: John Wiley & Sons
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2001-04-10 - Publisher: Harper Paperbacks
Business-to-business e-commerce is projected to exceed $7 trillion by 2004, of which about 37 percent will pass through B2B exchanges. This readable, straightfo
