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A welcome and much-needed addition to the literature on survey data quality in social research, McNabb’s book examines the most common sources of nonsampling
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Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is
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To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vas
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Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in
Language: en
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Type: BOOK - Published: 2009-12-29 - Publisher: University of Chicago Press
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the t
