Multicultural Marketing

Multicultural Marketing
Author :
Publisher : McGraw-Hill Companies
Total Pages : 0
Release :
ISBN-10 : 0844226017
ISBN-13 : 9780844226019
Rating : 4/5 (17 Downloads)

Book Synopsis Multicultural Marketing by : Alfred L. Schreiber

Download or read book Multicultural Marketing written by Alfred L. Schreiber and published by McGraw-Hill Companies. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are increasing in population seven times as fast as no


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Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volu