Media Management

Media Management
Author :
Publisher : Taylor & Francis
Total Pages : 428
Release :
ISBN-10 : 9780805861976
ISBN-13 : 0805861971
Rating : 4/5 (76 Downloads)

Book Synopsis Media Management by :

Download or read book Media Management written by and published by Taylor & Francis. This book was released on with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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