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How to Measure Customer Satisfaction
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Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and l
Measuring Customer Satisfaction
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"The mysteries of every aspect of questionnaires dissolve as author Bob E. Hayes leads you systematically through the scientific methodology used to construct q
The Handbook of Customer Satisfaction and Loyalty Measurement
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Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well docu
Customer Satisfaction Evaluation
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This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologi
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The success of your business is underpinned by competitiveness and profitability, both of which are maximized in the long run by doing best what matters most to