Masters of Advertising Copy (RLE Marketing)
Author | : J. George Frederick |
Publisher | : Taylor & Francis |
Total Pages | : 399 |
Release | : 2020-03-27 |
ISBN-10 | : 9781000086737 |
ISBN-13 | : 1000086739 |
Rating | : 4/5 (37 Downloads) |
Download or read book Masters of Advertising Copy (RLE Marketing) written by J. George Frederick and published by Taylor & Francis. This book was released on 2020-03-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.