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"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a v
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"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from se
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"Mastering the Power of Influence and Persuasion" is an essential guide for anyone looking to improve their communication skills, build strong relationships, an
Influence Is Your Superpower
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Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion
Influence
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Authors: Robert B. Cialdini
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Type: BOOK - Published: 1988 - Publisher: Pearson Scott Foresman

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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques