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Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2012-12-06 - Publisher: Routledge
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
Language: en
Pages: 547
Pages: 547
Type: BOOK - Published: 2016-08-25 - Publisher: John Wiley & Sons
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit
Language: en
Pages: 449
Pages: 449
Type: BOOK - Published: 2007-04-11 - Publisher: Routledge
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, t
Language: en
Pages: 255
Pages: 255
Type: BOOK - Published: 2019-05-13 - Publisher: Routledge
The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. C
