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Marketing Research

Marketing Research
Author :
Publisher :
Total Pages : 708
Release :
ISBN-10 : 0131219782
ISBN-13 : 9780131219786
Rating : 4/5 (82 Downloads)
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Book Synopsis Marketing Research by : Naresh K. Malhotra

Download or read book Marketing Research written by Naresh K. Malhotra and published by . This book was released on 2004 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This graduate marketing research text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material.


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