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Marketing Public Relations
Language: en
Pages: 316

Marketing Public Relations

Authors: Gaetan T. Giannini
Categories: Marketing
Type: BOOK - Published: 2010 - Publisher: Pearson Education India

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The Handbook of Strategic Public Relations and Integrated Communications
Language: en
Pages: 612

The Handbook of Strategic Public Relations and Integrated Communications

Authors: Clarke Caywood
Categories: Business & Economics
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional

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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Unleashing the Power of PR
Language: en
Pages: 274

Unleashing the Power of PR

Authors: Mark Weiner
Categories: Business & Economics
Type: BOOK - Published: 2006-06-12 - Publisher: John Wiley & Sons

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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and publi
Marketing Public Relations
Language: en
Pages: 8

Marketing Public Relations

Authors: Rene A. Henry
Categories: Communication in marketing
Type: BOOK - Published: 2000 - Publisher: Iman Mulyana

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The Marketer's Guide to Public Relations in the 21st Century
Language: en
Pages: 0

The Marketer's Guide to Public Relations in the 21st Century

Authors: Thomas L. Harris
Categories: Corporations
Type: BOOK - Published: 2006 - Publisher: Thomson South-Western

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This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to th