Conversations with Marketing Masters

Conversations with Marketing Masters
Author :
Publisher : John Wiley & Sons
Total Pages : 278
Release :
ISBN-10 : 9780470687505
ISBN-13 : 0470687509
Rating : 4/5 (05 Downloads)

Book Synopsis Conversations with Marketing Masters by : Laura Mazur

Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.


Conversations with Marketing Masters Related Books

Conversations with Marketing Masters
Language: en
Pages: 278
Authors: Laura Mazur
Categories: Business & Economics
Type: BOOK - Published: 2009-08-11 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom h
Secrets of the Marketing Masters
Language: en
Pages: 289
Authors: Dick MARTIN
Categories: Business & Economics
Type: BOOK - Published: 2009-05-15 - Publisher: AMACOM Div American Mgmt Assn

DOWNLOAD EBOOK

All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and
Marketing Masters
Language: en
Pages: 192
Authors: Connie Pheiff
Categories: Business & Economics
Type: BOOK - Published: 2015-01-30 - Publisher: Morgan James Publishing

DOWNLOAD EBOOK

Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and n
Marketing Strategy from the Masters (Collection)
Language: en
Pages: 1468
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2010-10-19 - Publisher: FT Press

DOWNLOAD EBOOK

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Thr
Masters of Advertising Copy (RLE Marketing)
Language: en
Pages: 358
Authors: J. George Frederick
Categories: Business & Economics
Type: BOOK - Published: 2020-03-27 - Publisher: Routledge

DOWNLOAD EBOOK

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other w