Marketing Innovations for Sustainable Destinations
Author | : Alan Fyall |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 354 |
Release | : 2009-09-06 |
ISBN-10 | : 9781906884963 |
ISBN-13 | : 190688496X |
Rating | : 4/5 (63 Downloads) |
Download or read book Marketing Innovations for Sustainable Destinations written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2009-09-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.