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'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in h
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Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the busin
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The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of
Cambridge Marketing Handbook: Stakeholder
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Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have show
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Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes