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Language: en
Pages: 197
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Type: BOOK - Published: 2013-07-18 - Publisher: Routledge
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book
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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book
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Type: BOOK - Published: 2005 - Publisher: Cengage Learning
It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and
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Type: BOOK - Published: 2013-08-13 - Publisher: Brandeis University Press
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success.
