Managing Emotional Appeal in Advertising
Author | : Pramod Rao |
Publisher | : |
Total Pages | : 205 |
Release | : 2008 |
ISBN-10 | : 8131414035 |
ISBN-13 | : 9788131414033 |
Rating | : 4/5 (35 Downloads) |
Download or read book Managing Emotional Appeal in Advertising written by Pramod Rao and published by . This book was released on 2008 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotions play different roles in making advertising effective. Different emotions and emotional-stimulators like happiness, curiosity, sorrow, humor, fear, beauty, etc., have been portrayed in advertisements. A punchline in an advertisement accompanied wi