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Electronic customer relationship management (ECRM) is a comprehensive business and marketing strategy for attracting and retaining customers over the internet.
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This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new fram
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Building a Brand Image Through Electronic Customer Relationship Management
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Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To und