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Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. N
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This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global econ
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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
Managing Brand Me
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What are you all about? What do you stand for? And what sets you apart from the crowd? A clearly defined brand is a successful one and your personal brand is no