Managing Brand Transgressions

Managing Brand Transgressions
Author :
Publisher : Walter de Gruyter GmbH & Co KG
Total Pages : 183
Release :
ISBN-10 : 9781501517358
ISBN-13 : 150151735X
Rating : 4/5 (58 Downloads)

Book Synopsis Managing Brand Transgressions by : Shailendra Pratap Jain

Download or read book Managing Brand Transgressions written by Shailendra Pratap Jain and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-07-22 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boeing Max 737’s twin crashes, Volkswagen’s Dieselgate scandal, worms in Cadbury’s chocolates, cyanide in Tylenol, the #MeToo movement... In the past 24–48 hours, chances are you have read about a brand believed to have transgressed in some part of the world. These and other transgressions – real or perceived – plague company brands and, as in the case of the #MeToo movement, human brands, routinely and globally. And they often come with serious consequences: consumer injury, billions of dollars in recovery and restitution, legal nightmares, bankruptcy, and damage to the brand. Despite their universal prevalence, negative outcomes, and the justified media frenzy around their occurrence, in-depth, thorough, and critical reflections on brand transgressions are scarce. Consequently, barring the lens of some quick-fix solution, managers lack a precise understanding of how to handle such potentially explosive situations. Managing Brand Transgressions: 8 Principles to Transform Your Brand presents over 25 case studies of brands like Boeing, Cadbury, Dolce & Gabbana, Fox News, Maggi, Starbucks, Stoli Vodka, and Tylenol in countries such as USA, China, India, UK, Germany, Italy, Japan, and Latvia. Through these real-life stories, the book captures a snapshot of approximately 50 years of company responses to crises – some successful, some not – caused by brand transgressions. Most importantly, it provides managers with a roadmap of eight principles that companies must use to turn transgressions into opportunities and transform their brands from inside out. Thoroughly researched, gripping, and provocative, this book can guide a brand not only through its crisis but prevent it from becoming a dinosaur.


Managing Brand Transgressions Related Books

Managing Brand Transgressions
Language: en
Pages: 183
Authors: Shailendra Pratap Jain
Categories: Business & Economics
Type: BOOK - Published: 2024-07-22 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

Boeing Max 737’s twin crashes, Volkswagen’s Dieselgate scandal, worms in Cadbury’s chocolates, cyanide in Tylenol, the #MeToo movement... In the past 24�
Brand Meaning Management
Language: en
Pages: 338
Authors: Naresh K. Malhotra
Categories: Business & Economics
Type: BOOK - Published: 2015-05-05 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these state
Brand Meaning Management
Language: en
Pages: 338
Authors: Naresh K. Malhotra
Categories: Business & Economics
Type: BOOK - Published: 2015-05-05 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these state
Brand Management
Language: en
Pages: 389
Authors: Tilde Heding
Categories: Business & Economics
Type: BOOK - Published: 2020-05-10 - Publisher: Routledge

DOWNLOAD EBOOK

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus mana
Brand Management
Language: en
Pages: 345
Authors: Jaywant Singh
Categories: Business & Economics
Type: BOOK - Published: 2024-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management co