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The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to
Sales Management for Improved Organizational Competitiveness and Performance
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With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to im
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
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In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic,
Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations
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The global economy and organizations are evolving to become service-oriented and driven by technology, and this is not just limited to commercial work. Further
Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
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The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources,