Download or read book Mainstreaming Sustainable Investing written by Michael J. Greis and published by CFA Institute Research Foundation. This book was released on 2018-10-26 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like all investors, sustainable investors juggle various motivations: improving investment performance, achieving an economic or a societal outcome, and investing in ways consistent with their values/beliefs. The challenge for sustainable investment professionals is to understand their clients’ motivations and then shape their expectations and investment strategy accordingly. Given this range of motivations and the diversity of environmental, social, and governance systems, it should not be surprising that there are many ways to approach investing sustainably.