Related Books

Longitudinal Models in Marketing
Language: en
Pages: 0
Authors: Vasudevan Sundararajan
Categories: Education
Type: BOOK - Published: 2024-03-27 - Publisher:

DOWNLOAD EBOOK

Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year
Longitudinal Models in Marketing
Language: en
Pages: 375
Authors: Vasudevan Sundararajan
Categories: Education
Type: BOOK - Published: 2023-07-13 - Publisher: Blue Rose Publishers

DOWNLOAD EBOOK

Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year
Building Models for Marketing Decisions
Language: en
Pages: 642
Authors: Peter S.H. Leeflang
Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision
New-Product Diffusion Models
Language: en
Pages: 376
Authors: Vijay Mahajan
Categories: Business & Economics
Type: BOOK - Published: 2000-09-30 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are bo
Open Innovation Business Modeling
Language: en
Pages: 127
Authors: João Leitão
Categories: Business & Economics
Type: BOOK - Published: 2018-08-06 - Publisher: Springer

DOWNLOAD EBOOK

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovatio