Download or read book Lightning in a Bottle written by David D. Minter and published by . This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This resource presents Minter and Reid's simple seven-step system for creating ideas that work--one that improves new-product success rates from the standard one in ten to one in two or better. It also explains the top ten reasons ideas fail, plus the dirty secrets of the research world.