Launching New Ventures
Author | : Kathleen R. Allen |
Publisher | : |
Total Pages | : |
Release | : 2020 |
ISBN-10 | : 1337919691 |
ISBN-13 | : 9781337919692 |
Rating | : 4/5 (91 Downloads) |
Download or read book Launching New Ventures written by Kathleen R. Allen and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.