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Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the int
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"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
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Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining
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