Related Books

Integrated Brand Promotion Management
Language: en
Pages: 602
Authors: John H. Murphy
Categories:
Type: BOOK - Published: 2019-09-30 - Publisher:

DOWNLOAD EBOOK

Advertising and Integrated Brand Promotion
Language: en
Pages: 0
Authors: Thomas C. O'Guinn
Categories: Advertising
Type: BOOK - Published: 2006 - Publisher: South Western Educational Publishing

DOWNLOAD EBOOK

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continu
Advertising and Promotion
Language: en
Pages: 273
Authors: Dr. Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2005-01-26 - Publisher: SAGE

DOWNLOAD EBOOK

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and re
Integrated Marketing Communication
Language: en
Pages: 289
Authors: Jerome M. Juska
Categories: Business & Economics
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge

DOWNLOAD EBOOK

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Language: en
Pages: 656
Authors: Terence Shimp
Categories: Business & Economics
Type: BOOK - Published: 2006-01-20 - Publisher: Cengage Learning

DOWNLOAD EBOOK

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new