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Language: en
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Type: BOOK - Published: 2022-08-03 - Publisher: Kogan Page Publishers
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outd
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Type: BOOK - Published: 2017-12-03 - Publisher: Kogan Page Publishers
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where cust
Language: en
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Type: BOOK - Published: 2020-08-13 - Publisher: Kogan Page Publishers
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered
Language: en
Pages: 381
Pages: 381
Type: BOOK - Published: 2010-11-25 - Publisher: Oxford University Press, USA
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in mod
Language: en
Pages: 754
Pages: 754
Type: BOOK - Published: 2021-05-03 - Publisher: Springer Nature
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing.
